MINT
Credit Score
ROLE
Design Consultant
(Deep Dive Design)
DATE
April 2014
Mint automatically pulls all your financial information into one place and you can see all your balances and transactions together. Track your spending patterns, investments and more. It’s simple and free.
I was the lead designer and worked closely with a user researcher and visual designer to create Mint’s first credit score feature for mobile and web platforms.
CUSTOMER PROBLEM
Mint did not offer credit score as a feature and hence did not meet the needs of giving users a holistic view of their financial health.
DESIGN CHALLENGE
Create a seamless experience for adding credit score to existing Mint accounts.
RESEARCH AND DESIGN PROCESS
Analyzed competitor feature set to review best practices for the information a user needs to fill in before viewing her credit score.
Conducted design brainstorm sessions with the cross functional team, and tested different design options. Research findings from mobile testing informed final designs which were carried over to the website design as well.
Key learnings from research
- Users wanted more information about the importance and benefits of good credit score for future purchases and better money management.
- Most users liked the visualization of ‘Credit Usage’ (with the circle) and understood it.
- Grades made people feel like they were being judged, some users didn’t mind it.
- It was important for users to know how they compare to others in their income level/peers