Device	User segment

BodyMedia is a world leader in the design and development of wearable body monitoring products and services. Ttheir innovative products provide accurate, objective, and actionable data about the health and behaviors of people outside of a traditional clinical setting. BodyMedia’s integrated suite of technologies collect, store, process, and present powerful physiological and lifestyle information, such as calories burned, activity level, and sleep states.

Project Goal
BodyMedia was interested in developing products that integrated its platform technology into new products and environments serving new market segments. Hence, we—Integrated Product Development class at Carnegie Mellon University—had the challenge of developing a new application with its current technology. Due to a non-disclosure agreement with BodyMedia breakthrough results cannot be shared.

Role
I was the designer for this project. I worked in a multidisciplinary team—engineers, MBAs and designers. I created a new user interface design for our proposed application; designed surveys for user research and expert interviews; created brand identity and website design for the new device. I also led the final phase of the project in determining the marketing plan and launch of the device.

Process